Privacy Policy

Purpose of this Policy:
This policy identifies different types of data used on our Web site, and outlines what we (Brand The Mark LLP) do with that data.

Personal Information:
For the purposes of this site, Personal information includes name, mailing addresses, email addresses, phone numbers. We do not collect personally identifying information from visitors to this site unless provided by the visitor. This information can be provided by way of submission of our Web engagement forms, subscribing to our newsletter, or by direct correspondence with our staff regarding representation. We do not provide or sell any personal information to third parties.

Browser Settings and Internet Cookies:
We will only use visitors’ browser settings, provided through visitors’ use of this site, to measure traffic and traffic trends at this site. Browser settings include, but is not limited to, your device’s IP address, cookie string data, operating system, and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.

Internet cookies are small text files that are placed on your computer or device by websites that you visit or HTML-formatted emails you open, to make websites work, or work more efficiently. They are commonly used on many Websites. We work with a third party advertiser to place an Internet cookie inside of your browser settings. This cookie collects IP addresses and tracks website activity in order to have our services show on advertisements presented on other Web sites. If you do not wish for these targeted ads to appear on your computer or device, please visit our third party advertiser’s opt-out page: https://app.adroll.com/optout/safari. For more information on tracking cookies, and how to opt out, please visit the Network Advertising Initative’s Website: http://optout.networkadvertising.org.

Marketing communications:
We may use personal information to send newsletters, marketing or promotional materials, and other information that may be of interest to the visitor. Recipients may opt-out of receiving these communications by following the unsubscribe instructions provided within the email.

Transactional communications:
For visitors who have submitted the Web contact form, we will use the provided email address and phone number to contact the visitor about their inquiry. This contact information of the visitor will be discarded if he/she does not engage our firm in representation.

Please note that we will still send transactional-related messages despite opting out of marketing communications for actively-engaged clients of the firm. Transactional-related messages include communications about trademark registrations or enforcement matters relating to the client.

Data retention:
We may send the client documents, correspondence, and other materials during our representation through e-mail or US snail mail. At the conclusion of representation, the client’s file will be closed and original documents will be returned. Brand The Mark will thereafter store file for approximately five (5) years, after which will the client file will be destroyed or discarded after that period of time unless client submits instruction in writing to retain files for a longer period.

File security:
We may hold personal information in different ways, including in hard copy or electronic form. Security measures are place to ensure that any personal information we hold is secure and protected from misuse, loss, fraudulent activity and unauthorized disclosure.

All information is held in a secure, electronic or physical manner. Information storage methods include electronic customer relationship management databases that require two factor authentication and secure connections utilizing Secure Socket Layer (SSL) technology.

Changes to this policy:
We reserves the right to change our policy regarding cookies and the collection of information from visitors at any time without advance notice. This privacy policy takes into consideration the EU’s General Data Protection Regulation guidelines. Should any new policy go into effect, we will post it on this site, and the new policy will apply only to information collected thereafter.

(Last Updated: September 13 2021)